Position: Sales Executive for Imported Liquor 

Experience: 2 to 5 years

Salary: Negotiable

Location: Bangalore, Mumbai & Chandigarh


The sales Representative is responsible for selling products to HORECA and specialty stores within a specific area or major geographical region.

  • Job Description:
  • Developing monthly, weekly, and daily written plans for execution and Submitting prompt and accurate reports.
  • Establishing and following an efficient and economical routing pattern that ensures assigned accounts are serviced and merchandised as needed.
  • Following the established guidelines for a complete sales call and Prepare accurate quotes for customers; submit accurate and timely orders for customers
  • Being responsible for all aspects of servicing and merchandising within assigned accounts.
  • Building positive relationships and an effective partnership with the ultimate decision-maker in all assigned accounts.
  • Gaining knowledge of the specific customer’s business operations and coordinating multiple and diverse options for selling the company’s products to each.
  • Having extensive knowledge of the brands and knowing in-depth features and benefits of each compared to the competition.
  • Ensuring 100% distribution of all authorized SKUs in cold box and on shelf in all assigned accounts.
  • Communicating issues, opportunities, and market intelligence with appropriate management through written, electronic and verbal means.
  • Maintain and develop new distribution in off-premise accounts
  • Achieve monthly program incentives, sales volume and distribution goals
  • Grow business in multi-level accounts selling diverse product portfolio
  • Effectively manage and maximize customer potentials in assigned territory
  • Provide value-added services to maximize sales
  • Maintain up-to-date awareness of company activities, industry trends and government regulations

Qualifications/Knowledge, Necessary Skill, Experience, and abilities requirement

  • 2+ years of sales experience in the beverage and liquor industry.
  • Bachelor’s degree in related field, or equivalent experience.
  • Industry certifications to include: CSW, CSS, WSET, Court of Master Sommeliers, Sake Specialist
  • Excellent communication, negotiation, analytical and objection-handling skills.
  • Experience and knowledge of Microsoft Office environment.
  • Proven abilities to develop selling strategies targeted to enhance wine and spirit sales within an account.
  • Proven track record of successful selling.
  • Availability for occasional evening sales calls and events.
  • Ability to work with management, colleagues, and customers throughout the business and industry at every level.
  • Key attributes: entrepreneurial self-starter, ambitious personality, accountable and action-oriented.

Apply for this position

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